After years of limited advertising in the market, Keck Medicine of USC will hit the airwaves this fall with two 30-second television commercials featuring 15 physicians, researchers, nurses and support staff.
The two ads promote Keck Medicine of USC by showcasing Keck Hospital of USC and the USC Norris Comprehensive Cancer Center. They will air on major networks and cable outlets the week of Sept. 7 and will continue through May 2014. (Schedule to be announced.) … Read More »
Two new leaders will take on the management of USC Verdugo Hills Hospital. Debbie Walsh, RN, MSN, has been appointed the new CEO of USC Verdugo Hills Hospital, succeeding former CEO Len LaBella who is retiring after 12 years at Verdugo Hills Hospital.
In addition, Donald Larsen, MD, MBA, has been appointed chief medical officer for USC Verdugo. The announcements come on the heels of a hospital-wide celebration event and the transformation of Verdugo Hills Hospital as a part of Keck Medicine of USC. … Read More »
John Ferrelli has been appointed to the position of chief administrative officer (CAO) for USC Norris Cancer Hospital, effective Aug. 1. Ferrelli will be responsible for managing and coordinating the administrative, fiscal and operational activities of USC Norris Cancer Hospital.
“The CAO is a new position for our cancer hospital, and one that will be key in ensuring continued growth of inpatient and outpatient cancer services in and beyond the Health Sciences Campus,” said Scott Evans, PharmD, MHA, CEO of Keck Hospital of USC and USC Norris Cancer Hospital.