In a large, nationally representative study co-led by the Keck School of Medicine of USC, nicotine pouch use was uncommon among U.S. adults, including those who had tried to quit smoking, in the midst of rising sales and concerns over teen use.

Nicotine pouches, a new commercial tobacco product, contain a crystalline powder with nicotine, flavorings (including fruit, mint or candy) and other additives. They have recently gained attention over concerns that their flavors and trendy social media marketing campaigns are attracting youth users. However, limited data on usage among adults has been collected since the new products entered the market.

The study, funded by the National Institutes of Health (NIH), was just published in JAMA.

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