After years of limited advertising in the market, Keck Medicine of USC will hit the airwaves this fall with two 30-second television commercials featuring 15 physicians, researchers, nurses and support staff.
The two ads promote Keck Medicine of USC by showcasing Keck Hospital of USC and the USC Norris Comprehensive Cancer Center. They will air on major networks and cable outlets the week of Sept. 7 and will continue through May 2014. (Schedule to be announced.)
The new television spots will build brand awareness for Keck Medicine of USC, establishing name recognition and building our reputation in the Los Angeles market,” said Deborah S. Fullerton, MBA, associate vice president of USC Health Sciences Public Relations and Marketing. “Viewers will realize that Keck Medicine is a leading academic medical center and will see that we are transforming medicine with our research and innovative patient care.
“This project was a team experience,” she continued. “Nearly 50 employees assisted our marketing team in the creation of these ads, and we are very grateful for everyone’s support.”
Want to see the commercials before they break? Attend a special premiere on the Health Sciences Campus:
Date: Thursday, Sept. 5
Time: 4–5 p.m. and 9–10 p.m.
Locations: Keck Hospital of USC, NIT Café; USC Norris Cancer Hospital, Topping Tower, room 7409
Showings will be repeated every 10 minutes, and light snacks will be provided for the audience at each event.