Keck Medicine of USC brought home the prestigious President’s Award during the 60th annual PRism Awards, honoring excellence in public relations, hosted by the Los Angeles Chapter of the Public Relation Society of America (PRSA-LA). The President’s Award is given to the organization that receives the most PRism awards that year.

Keck Medicine won a total of 14 awards: seven first-place PRism Awards and seven Awards of Excellence.

Corporation communications

PRism Awards

  • Earned Media Relations Campaign, Healthcare, “Hearing Aids Prolong Lives”  
  • Campaign on a Shoestring Budget, “Hearing Aids Prolong Lives”  
  • Diversity, Equity and Inclusion, not-for-profit, “Hearing Aids Prolong Lives”  
  • Multicultural Communications, “Hearing Aids Prolong Lives”  
  • Public Service, not-for-profit, “Las Vegas Transplant Care Clinic campaign”

Awards of Excellence

  • Blog, CEO Corner
  • Reputation/Brand Management, not-for-profit, Enhancing Keck Medicine Executive Visibility

Content strategy and management

PRism Awards

Office of Health Equity, Diversity and Inclusion

PRism Awards

  • Publications, Newsletters, The Inclusive Lens

Awards of Excellence

  • 2024 Diversity, Equity and Inclusion, Corporate/Business, Healthcare, The Inclusive Lens
  • 2024 Internal Communications/Employee Relations, The Inclusive Lens
  • 2024 Multicultural Communications, The Inclusive Lens

Internal communications

Awards of Excellence

  • Publications, Annual Reports, Keck Medicine of USC Annual Nursing Report
  • Publications, Newsletters, “Health System Highlights”

This year marks the third year in a row Keck Medicine has been honored at the annual PRSA-LA Prism awards. In 2023, the corporate communications team and internal communications team each won several awards. In 2022, the corporate communications team was named the PRSA-LA In-House Team of the Year for its high-achieving efforts during the pandemic. The team went on to be named In-House Team of the Year at the 2022 national PRSA awards.

The PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters across the globe.

The PRSA-LA PRism awards were held on October 24 at the Audrey Irmas Pavilion in Los Angeles.

— Alison Rainey