Keck Medicine of USC leadership and staff have introduced a new way to engage patients, faculty and staff: Limitless. The goal of this awareness and engagement initiative is to showcase how the organization goes further every day for its patients, empowering everyone connected to it to fulfill their greatest potential.

The culture of this initiative focuses on the compassion that drives physicians and staff to provide the best outcomes possible, while researchers develop groundbreaking innovations in diagnoses, prevention and treatment.

Patients, faculty, staff and the community will begin to see this campaign in various venues — on TV, in print, on the radio and internet, as well as on the USC Health Sciences campus, USC Verdugo Hills Hospital and Keck Medicine ambulatory locations.

— Kate Faye