The National Cancer Institute has given a $20 million grant to the USC Tobacco Center of Regulatory Science (USC TCORS) to research shifting patterns in the use of flavored tobacco products among teenagers and young adults, as well as how these products are being marketed to them. 

The research, led by Caryn Lerman, PhD, director of the USC Norris Comprehensive Cancer Center, and Adam Leventhal, PhD, director of the USC Insititute for Addiction Science, will inform FDA regulations overseeing tobacco with a focus on protecting young people.

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