Cash rewards work, but not all rewards are created equal. This is according to a new study which leveraged two cash incentive tools in a low-income community. It turns out, the risk of losing a cash incentive is a particularly strong motivator even when anticipated reward amounts are equal.

“We found we can get people to exercise more often for the same anticipated cash reward simply by changing how the reward is delivered,” said lead author and USC Schaeffer Center Senior Fellow Jason Doctor.

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