Success in the ever-changing world of health care requires continually launching new products, gaining formulary status, increasing margins and expanding market share — invariably on tight deadlines. Amid this competitive bustle, promising ideas risk being shelved due to the lack of bandwidth needed to propel them forward.
The USC School of Pharmacy’s Enterprise Team Projects (ETP) program helps health care companies solve this problem while providing real-world experience to graduate students. Leading health care companies are paired with teams from the school’s Healthcare Decision Analysis (HCDA) and Biopharmaceutical Marketing (BPMK) programs.
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